Growing Relationships is a one-day B2B event that brings together retailers, producers, and ancillary services for networking, brainstorming, discussion, and learning. It’s designed to support business growth by providing an opportunity and space to build connections, share insights, and be part of the community conversations. We aim to deliver our events in the under-served communities, with the goal of opening up accessibility to industry events.

Our Kelowna 2025 event includes our networking activities and roundtable industry discussions. An essential component of Growing Relationships is engaging the community in discussions and brainstorming on current industry issues from diverse perspectives. We capture these insights and provide a summary to relevant regulators, ensuring they hear directly from those who are actively working in the industry.